Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020).
The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Europe
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe
Leading company profiles reveal details of key advertising market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Europe economy
Key Questions Answered
What was the size of the Europe advertising market by value in 2015?
What will be the size of the Europe advertising market in 2020?
What factors are affecting the strength of competition in the Europe advertising market?
How has the market performed over the last five years?
What are the main segments that make up Europe's advertising market?
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The European advertising industry had total revenues of $21,989.0m in 2015, representing a compound annual growth rate (CAGR) of 1.6% between 2011 and 2015.
- There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.
- The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $5,194.9m, equivalent to 23.6% of the industry's overall value.
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